If something’s worth communicating, do it twice.

Once to inform. Once to confirm.

Leaders often share something important once, in a Slack post, in an email, or a quick mention in a meeting and assume it landed. But communication isn’t transmission; it’s understanding. People miss things. Context changes. Messages get buried.

If it matters, write it down. Capture the decision, the reasoning, and the “why” behind it. Written words create a source of truth for anyone who joins later or needs to revisit it.

Then say it again in person, in a stand meeting, or in a one-on-one. Use that moment to add tone, address confusion, and make sure everyone actually aligns on what’s next.

Repetition doesn’t mean overkill. It means respect for clarity.

The best teams don’t move faster because they talk less, they move faster because they understand more. Again, that's clarity

Takeaway: If it’s important enough to say once, it’s important enough to say again.